dentsu International has today announced the appointment of Ben Shepherd as chief investment officer of dentsu ANZ’s media portfolio, supporting the Carat, iProspect and dentsu X brands and reporting into CEO Danny Bass.
Shepherd brings almost two decades experience in digital media to dentsu,
Ben Shepherd back in agencyland at dentsu
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Advertising investment is forecast to grow by 8.7% globally in 2022 and 6.7% in Australia, according to the latest dentsu Global Ad Spend Forecast report. The twice-yearly report which combines data from close to 60 markets globally, anticipates US$738.5 billion will be spent globally in its July ‘r