good for being able to have a meeting while still in your pyjamas a new study shows a major downside. they limit our capacity for creative thinking. earlier i spoke to dr melanie brucks co author of that new report. we were really interested in how this shift to virtual interaction could affect innovation, and we were interested in two forms of innovation. there s the idea generation form of innovation, which is when we are coming up with new ideas. but then once we have generated these ideas, we need to evaluate them and decide which ideas we want to go forward with. and any idea why people are less creative then when they re communicating virtually? yes, so what we found was in particular that they were bad at idea generation but we weren t finding a difference with idea evaluation. and we found this was because people were more focussed when they re on zoom. so i am more likely to look
A new study says if you want to brainstorm during a meeting, it works better in person than over remote video conferencing. But Zoom is helpful for focus.
Researchers at Columbia University put almost 1,500 people into pairs over either a video call or in-person, and asked them to come up with new product ideas.