the scenes. see if they can do this flash. we ll show you what they don t like to talk about. so lying is okay in politics? what s behind winning the presidency? when it to say winning the presidency, i d like to think that the choices about whose ideas are better, but when you talk to people behind the scenes they talk about moments. there are a series of moments. that s what matters. remember the scream? howard dean led john kerry in early polls, but then after a loss he tried to rally the troops. we re going to california, and texas, and new york! the room was noisy. and people in the room said, this sounded like a normal rally. and then we re going to washington, d.c. to take back the white house! yay! but because dean s microphone picked up only dean s voice, the tv broadcast made him sound crazy. yay! that unfairly may have killed his campaign. even images can matter more than issues. this video is said to have hurt john kerry. this is said t
the what s the third one there? oops. tonight we take you behind the scenes. see if they can do this flash. we ll show you what they don t like to talk about. so lying is okay in politics? what s behind winning the presidency? when it to say winning the presidency, i d like to think that the choices about whose ideas are better, but when you talk to people behind the scenes they talk about moments. there are a series of moments. that s what matters. remember the scream? howard dean led john kerry in early polls, but then after a loss he tried to rally the troops. we re going to california, and texas, and new york! the room was noisy. and people in the room said, this sounded like a normal rally. and then we re going to washington, d.c. to take back the white house! yay! but because dean s microphone picked up only dean s voice, the tv broadcast made him sound crazy. yay! that unfairly may have killed his campaign. even images can matter more th
commerce, education, and the what s the third one there? oops. tonht we take you behind the scenes. see if they can do this flash. we ll show you what they don t like to talk about. so lying is okay in politics? what s behind winning the presidency? when it to s winning the presidency, i d like to think that the choices about whose ideas are better, but when you talk to people behind the scenes they talk about moments. there are a series of monts. that s what maers. remember the scream? howard dean led john kerry in early polls, but then after a loss he tried to rally the troops. we re going to california, and texas, and new york! the room was noisy. and people in the room said, this sounded like a normal rally. and then we reoing to washington, d.c. to take back the white house! yay! but because dean s microphone picked up only dean s voice, the tv broadcast made him sound crazy. yay! that unfairly may have killed his campaign. even images c
1-2. a presidential campaign stop involves a lot of hard work. most are paid to do this. some are volunteers. does anybody have any questions? the planning starts days earlier. you send people driving around small towns in america, and asking people, hey, can we use your can we use your campus green? mel ritter is the director of candidate operations for mitt romney. let s get to work. campaign staffs try to make sure the right number of people show up. hillary clinton s presidential campaign was run by patty solis-doyle. you make calls to campaign supporters, make robocalls. they eventies advertise in the sky. ready for the message, then n mittromney.com/ticket. the football stadium seats about 80,000 people. only problem, romney had 8,000
photography. campaigns need light and sound. ladies and gentlemen, please welcome the next president of the united states! keep it up, keep it up. now kill it, kill it. if we fail, the message stays here with 2,000 or 3,000 people in cleveland, ohio. the goal is to make sure it translates to as many folks as possible. ritter monitors the events as they happen. hey, will, you re live on all the cables. can i get more hand signs to that crowd behind the gov? setting up one event may take weeks and yet it may last ten minutes. then they do it again. 1:00, 2:00 in the morning, we ll do it again. it heads to the next truck and it heads to the next site. do you ever sleep or smell bad? we went three days with no sleep, no showers. always with the fear that one simple mistake, even a poorly chosen image can destroy a campaign.