Marla Rottensteich, founder of Mekor Fitness LLC, a studio for women in Edison, has re-imagined her place in the world of fitness. Like so many companies, Marla was forced to close due to the pandemic, leaving her searching for new opportunities to rebrand her business.
Despite the challenges of 2020, Marla transformed 2020 into a positive experience by creating a women’s-only fitness program based on 20 minutes of exercise a day, over a 20-day challenge, costing $20. The 20-20-20 program is designed around efficiency, accountability and affordability, she explained.
The 20-20-20 program requires no equipment and offers four to five workouts per day for all fitness levels. The program includes cardio, Pilates, yoga, HIIT, strength training, dance fitness and barre. Once you sign up you receive a YouTube link that can be viewed any time throughout the 20-day challenge.