#SaltOfTheEarth
Can a magnificent art museum help save the dying Dead Sea?
Dead Sea Revival Project runs photo contest as part of its drive to build a museum in Arad aimed at sparking action for a sea in danger of extinction.
When 1,200 Israelis posed nude at the Dead Sea for American art photographer Spencer Tunick in 2011, project initiator Ari Leon Fruchter hoped the eye-popping images would start a wave of activism to save the unique saltwater lake from environmental extinction.
An image from “Naked Sea” by Spencer Tunick, 2011.
But although “Naked Sea” was viewed by half a billion people, a few years later the situation had only worsened. In fact, the spot where the photographs were taken had collapsed into a giant sinkhole.
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