The British Army Fail. Learn. Win. by Karmarama
The British Army has launched two TV spots focusing on failure as part of its annual January recruitment push.
Sign in to continue
Free email bulletins
You’ll fail, then win, Army ad tells prospective recruits in new campaign
Spots adopt more serious tone than 2020’s focus on social-media distractions.
by Daniel Farey-Jones
Sign in to continue
Free email bulletins