Building and maintaining brand awareness and image is a constant battle for hospitality professionals in the midst of the current media noise. Many of them can count on brands that are now well identified by their targets, but competition is tough and it is necessary to stay on the "top of mind" of consumers who increasingly choose their purchases as an affirmation of their convictions.
After three highly successful years as a major partner and official jersey sponsor of Paris Saint-Germain, Accor has decided to extend its commitment with the French football giant, albeit in a different capacity, for a further four years to promote its lifestyle loyalty program. In the new partnership, ALL-Accor Live Limitless will now be visible on the sleeve of PSG’s training jersey, while a major focus of the collaboration will be on using Paris Saint-Germain assets to engage with and offer unique experiences to ALL – Accor Live Limitless members all over the World.
We sat down with Patrick Mendes, Group Chief Commercial Officer in charge of Sales, Marketing, Distribution, Digital and Loyalty and Mehdi Hemici, Chief Loyalty and Partnerships Officer, to discuss why ALL - Accor Live Limitless is a game changer for the Group.