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Volkswagen India brand director lauds positioning over volume | Analysis

Campaign India chats with Volkswagen’s India brand director about its latest campaign, its 15-year relationship with DDB Mudra, its portfolio and the importance of safety alongside a rise in women buyers.

McDonald s India s new campaign celebrates feel-good moments with its value for money meals: Best Media Info

DDB Mudra Group conceptualises McDonald s India – North and East s We Get It campaign: Best Media Info

Best Media Info: The brand has released the first film of the three-part series depicting true to life situations and evoking the feel-good moments that McDonald’s stands for| Ad Craft News

Talent shortage a major concern for strategists: WARC s The Future of Strategy 2022 report: Best Media Info

Best Media Info: Strategists are finding that their expertise is more essential than ever given the global upheaval of the last few years, as per the worldwide survey-led report by WARC with insights from 700+ marketi| Marketing News

WARC releases The Future of Strategy 2022

WARC releases The Future of Strategy 2022
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