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Amazon.in announced that its Great Republic Day sale received an encouraging response from Small and Medium Business (SMBs) sellers.
During the recently concluded Great Republic Day Sale, hosted from January 20 – 23, 2021, close to 88,000 SMBs, artisans, weavers and women entrepreneurs received orders from customers in over 5,000 pin codes across the country. 65% of these sellers were from non-metro cities like Hamirpur (Himachal Pradesh), Tinsukia (Assam), Medak (Telangana), and Rajsamand (Rajasthan). Over 10,700 sellers received their highest-ever single day sales during the shopping event. Artisans and weavers who sell their unique handmade collection through Amazon Karigar and women entrepreneurs from Saheli program witnessed a growth of 1.2X respectively over their average daily sales. Start-ups and brands under the Launchpad program witnessed a growth of 1.12X over average daily sales.