"Not beauty as usual." Vintner's Daughter's fresh tagline couldn't be more spot on a perfect reflection of the way the industry-disrupting, award-winning, obsessed-over San Francisco skincare brand first came to be in 2013. Now celebrating its second decade, the slow-beauty maker of the OG face oil .
The sidewalk sign greeting visitors outside 2011 Fillmore Street says it all: "Freda is back."Clearly, fans of the beloved local shoe label are thrilled: A series of special opening-week events were packed with stylish women mingling, shopping, and toasting Freda Salvador cofounders Cristina Palomo-.
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