Filipino consumers are returning to physical stores, but their digital shopping habits formed during the pandemic continue to be higher than in-store purchases, according to a study by Meta.
The latest Seasonal Holidays Study by Meta revealed that 67 percent of year-end 2021 shoppers surveyed
Published July 16, 2021, 9:39 AM
With the mega sales season fast approaching in the Philippines, TikTok, the leading destination for short-form mobile videos, predicts that customers’ need for shopping with brands that entertain them (a phenomenon termed as Shoppertainment) will dominate buying patterns in 2021. In a round-up of key insights that will impact purchases during the mega sales moments, TikTok also highlights short videos as a crucial driver for discovery and conversation for its customers. In the Philippines, mega sales represent an essential shopping season for all businesses, with key moments including 9.9, 10.10, 11.11, and 12.12, along with the festive year-end shopping. Armed with these carefully curated insights from TikTok and industry-leading research partners, brands can begin planning their sales and marketing strategies to whet consumers’ shopping appetites and ride on the buzz these next few months.
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Remember pre-covid times of Mega Sales in Malaysia where thousands of discount hungry Malaysians would gather at big convention halls and malls for a chance to snag heavily discounted items?
Nowadays, we’re not fighting human traffic and the aunty who bought the last pair of shoes in your size but the internet traffic on e-Commerce platforms when a big sale happens. And instead of the aunty, we’re faced with challenges on whether our purchases will be successfully delivered to our homes.
2020: The rise, drop, and resurrection of eCommerce