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However, as proud as the Joro team was to receive this certification, being the UK’s only B-Corp certified luxury travel company doesn’t fit with the future it wants for the industry. “Very few tourism companies are registered, which is surprising because, as someone recently said to me, the travel industry is the only industry that has a vested interest in protecting our planet,” Joro Experiences co-founder Henry Comyn tells Elite Traveler. “If our industry can’t do it, who else is going to?” Henry Comyn, Joro Experiences co-founder / ©Joro Experiences And Joro Experiences is determined to help the travel industry drive the change the planet needs. In 2020, the company became a founding member of the

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