As per the Redseer report, Flipkart Group, including Myntra, Shopsy etc, maintains its leadership position, while Softbank-backed Meesho pipped Amazon to become the second-largest contributor in order volume.
Value e-commerce platform Meesho saw soaring demand from India’s small towns in its just-concluded festive sale. Seller registrations went up 3X, while MSME participation jumped 360% over last year.