IRVINE, Calif. – Bloggers, chefs, dietitians and other personalities have become valued communicators for the California avocado marketing program. They work with the California Avocado Commission BB #:145028 consumer public relations programs, health and wellness initiatives, social media outreach, website content development and other marketing programs.
“Brand advocates are a key part of California Avocado Commission marketing because they are trusted communicators,” said Jan DeLyser, vice president marketing of the Commission. “These influencers build awareness of the California avocado season while disseminating brand messaging and creative ideas and recipes that encourage demand.”
For the 2021 season CAC is partnering with six popular bloggers. These influencers are creating unique recipes showcasing California avocados.