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More lifestyle brands on the way for Thailand: Travel Weekly Asia

| Two new hotel brands are poised to enter Thailand next year: the resort-oriented SAii and digital-driven nābor. (Pictured: SAii Lagoon Maldives) Photo Credit: S Hotels and Resorts Dirk De Cuyper, CEO of S Hotels and Resorts (SHR) – a subsidiary of Singha Estate Public Company – is a busy man. In addition to a portfolio of 39 hotels spanning from the UK to Fiji, the Thai company that went public in 2019 hopes to more than double that number to 82 managed or fully owned properties by 2025. A majority of those – around 80% – will be hotel management agreements, an “asset-light” approach that De Cuyper believes will generate “recurring income”. He added, “We see opportunities grow and grow faster. We are confident that we can can achieve our goals by 2025.”

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