it shows that obamacare is already being implemented on the ground in some of these provisions. there are other things happening now, too, for nursing mothers. there are. you can also have access to a lactation consultant. that benefit is also covered. these are professionals who offer breast-feeding assistance and education. but once again, what sounds good on paper, it also has some hiccups in practice because we talked with some lactation consultants who said the reimbursement rate from these insurance companies is so low that they re not so gung ho to get in on being an in-network provider. so in sum, what tough to have more choices or define that lactation consultant under this benefit, so, yes, all of these great benefits are in practice, they sound great but they re having a few hiccups along the way. so do your home work. thanks, alison. president obama still can t shake the perception that he wasn t prepared for the presidency. i ll ask a man who was there
flex spending account. reporter: yummy mummy is an approved provider for several major insurer, and that s the key because most plans will only pay for your pump if it s from an in-network medical equipment provider, not a retail store. that s why across town at the upper breast side, business isn t exactly gushing. i do know there s a decrease in breast pump sales. reporter: and try to help customers get their insurance to pay for pumps is not easy. it is absolute chaos. you can t get a straight answer. the people that you re calling don t have answers for you. and it was just frustrating. at one point i told the lady, i just want to pump milk for my baby. you know, help me. reporter: the new benefit has also created a supply crunch. medela, one of the biggest pump makers, says it s added 50% more capacity to meet the increase in demand. who knew there would be a rush on breast pumps? right. you could sort of forecast it, you know, they re free all of a sudden. repor
says more benefits for new moms mean we ll all pay more up front. it is misleading to suggest to consumers that health care services are free when, in fact, the cost of that service will be reflected in their premium. reporter: but the industry also says breast-feeding can mean healthier babies and lower medical costs in the long term. that s why nursing moms are embracing the new benefit. it s very expensive in the fact that it wasn t covered before was almost ridiculous. reporter: now, i just checked back in with the other store, the upper breast side. and what the owner told me, that she s actually now talking with insurance companies about becoming an in-network provider in order for her business to survive. but that s what s key about this benefit. you really have to get the pump from an approved provider, christine. let s say you go to walgreens or you go to target to get one. you won t necessarily get reimbursed. you ve got to get it from an in-network provider. that s