MediaCom UK won the ’Best Retail, e-Commerce and Commercial Good Campaign’ at The Drum Awards for Digital Advertising for its work dragging Italian sports brand Ellesse out of the 90s. Here, we find out more about what went into this successful project.
Media & Marketing - Despite the global pandemic, the growth rate of holiday sales between 2019 and 2020 was more than double the average year-over-year growth of previous
Tesco unveiled a major new media offering at the end of November that it promised had the equivalent reach of Sky, Channel 4 and Facebook. The retailer is wooing media agencies with data unit Dunnhumby’s new ‘Media and Insight’ division offering. The Drum gauges how said agencies responded.
In his latest column, IPA president and international chief executive and vice-chairman of VCCP Julian Douglas argues that, ahead of Cop26, brands and agencies need to resist the temptation to stay shtum about climate change – and start to get stuck in.