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Future belongs to e-commerce and digital first reporters@khaleejtimes.com Filed on December 30, 2020
Traditionally, brands were able to build competitive advantage by scaling up their capabilities in Sales and Distribution, Advertising and Media Spends
E-commerce in the Mena region is on the cusp of a disruption.
Souq.com being taken over by Amazon.com, and the launch of noon.com are some of notable high profile investments which indicate a clear emergence of e-commerce in the region. Then there came the game changer – Covid-19 that is fueling the fiery growth of this disruption which will benefit all the stakeholders. The Mena region’s e-commerce market is estimated to be $17.4 billion and growing at a CAGR of 28 per cent.