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directors than those, but a huge change in what people are doing. now, there s another set of competitors that traditional television face, as well, that affects their bottom line, which are a couple other services. tiktok, which barely existed a couple of years ago, now generates $10 billion a year of advertising revenue, which happens to be almost identical to the amount generated by these four top media companies, from comcast, warner brothers, paramount and disney. so that s money out of the pockets of these guys, again, affecting their bottom line. steve, you know, obviously, eyeballs usually equal dollars. if fewer people are watching, there is less money around. your third chart gets into that, about how media spending has been shrinking, too. yeah. this comes back to what s happening to these companies as a result of all this. so cable television, direct broadcast television, you can see that half of the revenues essentially have disappeared on an inflation-adjusted basis o

Bottom lineTelevision faceMedia companiesAdvertising revenueWarner brothers0 billion10 billionMedia spendingSteve rattnerBroadcast televisionCable television