time in the race. what s happening with trump in the race. and the fact there are so many candidates. that all these people feel a tremendous pressure to get into the media and so they re saying, you know, thins they know are extremely outhandlish in a desperate attempt to create media headlines. why was huckabee doing this thing about maybe sending troops or the fbi to close abortion clinics. lindsey graham going back to iraq. all of these things. what has change the dynamic in the four years since the last one? trump. what is happening now, in the old days, candidates were very, very afraid of having high negatives. about doing anything that would sour voters on you. but trump is completely flipping that script on its head. what he s proving is that name recognition, media recognition, hits on the internet. all of these things are more important than whether people feel positively or negatively. isn t that fools gold? these people have lots of money behind them.