By Helen Coster (Reuters) - NBCUniversal is partnering with TV measurement firm iSpot.tv in a multi-year deal to measure its audience in new ways, the.
By Helen Coster (Reuters) - NBCUniversal is partnering with TV measurement firm iSpot.tv in a multi-year deal to measure its audience in new ways, the.
By Helen Coster (Reuters) - NBCUniversal is partnering with TV measurement firm iSpot.tv in a multi-year deal to measure its audience in new ways, the.
It was for the first time since the 1960s, that Nielsen’s measurement lost a “seal of approval” from the industry that uses it, as leading advertisers and TV networks sought alternate means of counting their audiences.