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Adex likely to improve by 3% to 4% in 2024

PETALING JAYA: With the new year around the corner, there are trends which are fast emerging in the advertising industry for brands to capitalise on and strengthen their position in the market by next year.

Malaysia generalUnited statesDatuk johnny munBala pomalehRyusuke odaSharifah menyalaraKiron kesavSharifah menyalara husseinHakuhodo institute of lifeMedia specialists associationAssociation of accredited advertising agents malaysiaOmnicom media group malaysiaUnited states federal reserveMedia group malaysiaDatin seri sharifah menyalara husseinAccredited advertising agents malaysia

Digital at the forefront in spearheading growth

ALTHOUGH the media industry is expected to grow at a slower pace this year compared with last year, there are bright spots in the industry.

Omnicom media group malaysiaOmnicom media groupEileen ooiMedia group malaysiaGoogle analytics

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