on who would have led the merged entity, zee essentially wanted it to be opening but sony was opposed to that because of a number of regulatory cases that are pending against him, such as corporate governance. despite nearly two years of negotiations and a 30 day grace period, this deal which would have created one of india s largest media entities has fallen apart. there are large implications of this, particularly on zee. they have been battling quite a terrible financial performance over the past years, but also for sony, given the huge amount of competition in the indian market. both of them wanted to face up to this competition jointly, but now they will have two face the likes of amazon, netflix and also potentially a merged entity between reliance industries and disney, single handedly that is of course something that has been speculated that there will be a merger between reliance and disney. it doesn t look like the saga is going to end anytime soon because sony has