Entertainment marketing agency 33 Inc. and anime database website MyAnimeList announced a new partnership on Thursday to form MAL33, a marketing service.
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Shogakukan will invest in MyAnimeList through a third-party allotment. MyAnimeList plans to issue new shares, increasing its capital by a total of 1,200 million yen (about US$11.33 million). The companies, together with MyAnimeList parent company
Media Do, will implement a third-party allotment and underwrite half of this amount.
MyAnimeList plans to invest the funds obtained from the third-party allotment to accelerate expansion of its platform, focusing on accessibility for new and returning users, promoting information exchange, increasing server robustness, and advancing interconnection between fans and businesses. The company s immediate plans to achieve these goals include implementing infrastructure changes to increase speed and support advanced UI/UX features, multi-language support for databases and user lists, iOS and Android application improvements such as dark mode and social functions, and upgraded user communication tool enhancements for increased information sharin