ISA Media Charter: Will it bring transparency and integrity in Indian advertising? adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
According to the association, the model media agency agreement template was established to establish clear and exact agreements between advertisers and media agencies, especially given the significant media flow and intricacies of the media ecosystem. To prioritise privacy and consumer protection, the charter also establishes guidelines for the responsible collection and usage of consumer data.
ISA launches Media Charter to foster transparent and efficient advertising practices adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
To prioritise privacy and consumer protection, the charter also establishes guidelines for the responsible collection and usage of consumer data. The charter also aims to provide unified measurement standards for both TV and digital platforms, allowing marketers to better gauge the success of their campaigns across multiple media channels.