Apr 16, 2021
In the fourth quarter of 2020, the smart home market in Europe grew 12,2% compared to the same period of 2019, according to research by International Data Corporation (IDC). 41,3-million units were shipped to the region between October and December.
“After a negative first half of 2020, the smart home market recovered and showed continued growth and interest among consumers,” says Antonio Arantes, senior research analyst for smart home devices in Western Europe. “Smart TVs, one of the products that suffered the most between January and June of 2020, recovered the trend of 3Q20 and were one of the biggest contributors to growth.”
“The Central and Eastern Europe (CEE) smart home market grew 6,4% year over year, with video entertainment being the main driver,” says Jan Prenosil, IDC’s senior research analyst for smart home devices in CEE. “Smart speakers recorded solid growth, mainly in Russia, where the popularity of local manufacturers is growing steadi