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Sephora kids and social media: Why are girls as young as 9 asking for active skincare products?

The so-called ‘Sephora kids’ phenomenon has well and truly made its way to New Zealand, thanks to social media. It started with Gen Z and millennial TikTok.

Mecca Beauty Loop loyalty program: The free sample obsession and how beauty retailers turn loyalty into profit

In the last year, I’ve spent more than $1050 at Australian beauty retailer Mecca. So why do I and countless others feel like we’ve won some kind of prize?

Mecca Beauty Loop loyalty program: The free sample obsession and how beauty retailers turn loyalty into profit

Mecca Beauty Loop loyalty program: The free sample obsession and how beauty retailers turn loyalty into profit
brisbanetimes.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from brisbanetimes.com.au Daily Mail and Mail on Sunday newspapers.

Mecca Beauty Loop loyalty program: The free sample obsession and how beauty retailers turn loyalty into profit

Mecca Beauty Loop loyalty program: The free sample obsession and how beauty retailers turn loyalty into profit
watoday.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from watoday.com.au Daily Mail and Mail on Sunday newspapers.

Mecca Beauty Loop loyalty program: The free sample obsession and how beauty retailers turn loyalty into profit

Mecca Beauty Loop loyalty program: The free sample obsession and how beauty retailers turn loyalty into profit
smh.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from smh.com.au Daily Mail and Mail on Sunday newspapers.

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