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Lamb ad tears down border restrictions in time for Australia Day
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Lamb ad tears down border restrictions in time for Australia Day
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The sharpest satirical commentary about state divisions over COVID-19 border closures has hit TV screens in the unlikely form of an advertisement for lamb.
The campaign from the Meat and Livestock Association satirises border restrictions caused by the pandemic and is the latest in the trade associationâs 14-year campaign to boost lamb sales for Australia Day.
The ad starts in 2031, when giant concrete walls tower over state borders. An inquisitive pensioner pokes at a crack in the wall. A hand reaches through from the other side and offers him a delicious lamb cutlet, prompting Australians to rise up and tear down the walls.