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Recipe for Disaster: Impossible Foods CEO Says Plant-Based Meat Marketing s Wokeness Hurt the Category

Recipe for Disaster: Impossible Foods CEO Says Plant-Based Meat Marketing s Wokeness Hurt the Category
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Impossible Foods taps Terry Crews agency Super Serious for national campaigns

Food industry news, voices and jobs. Optimized for your mobile phone.

Terry crewsMatthew orourkeJake scottPaul suttonLeslie simsDive briefMeat historySuper seriousTerry crew super seriousMatthewo rourkeTony awardsImpossible burgerBeyond meatImpossible foods

Impossible Foods Debuts Musical Ad During Tony Awards

“Making Meat History,” a pun-filled, lyrical walk through time directed by RSA’s Jake Scott, will air during Sunday’s 76th annual Tony Awards on CBS.

United statesTerry crewsJake scottMatt orourkeLeslie simsPaul suttonKennedy portlandLos angelesImpossible foodsMeat historyAnnual tony awardsSilicon valley basedSuper seriousMatto rourkeMorningstar farmsMeat curious

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