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TV Measurement Standard Remains Firmly In Flux

NBCUniversal, WarnerMedia, Nielsen and more are seeking the best way to provide accurate, usable information to buyers and sellers.

New yorkUnited statesFrank comerfordBecky meyer sean cunninghamKelly abcarianSean mullerSean cunninghamLos angelesKathy doyleFrank comerford dan carlinDan carlinBecky meyerMeasurement innovation forumMedia rating councilGray televisionHearst television

TV Measurement Standard Remains Firmly In Flux

NBCUniversal, WarnerMedia, Nielsen and more are seeking the best way to provide accurate, usable information to buyers and sellers.

New yorkUnited statesFrank comerfordBecky meyer sean cunninghamKelly abcarianSean mullerSean cunninghamLos angelesKathy doyleDan carlinBecky meyerMeasurement innovation forumMedia rating councilGray televisionHearst televisionMeasurement innovation

VAB Unveils Measurement Innovation Task Force, NBCU On Board

VAB Unveils Measurement Innovation Task Force, NBCU On Board
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Kelly abcarianSean cunninghamMeasurement innovation forumMedia measurement initiativeMeasurement innovation taskMeasurement innovation task forceInnovation task forceMeasurement innovationMedia measurementTask forceInnovation task