out insurers. now insurers have to cover all these ten essential health benefits for every plan. so premiums are going up and some insurers are just dropping out of the individual market altogether. and they re forced to have this stuff and have to charge more. of course. final trick. it s a web site where you can compare and purchase affordable health insurance plan, side-by-side, the same way you shop shore a plane ticket on kayak, shop for a tv on amazon,. shop for a tv on amazon? i actually did shop for a tv on amazon today. you re getting the bill. is it easier or hard center. er? we bought a tv on amazon not really getting it but-door. you spent 40 minutes with me crew buying tvs on amazon in we got to talk. so we went really quickly, very smooth, about four steps.