Health crisis accelerates India s ecommerce adoption by at least 3 years
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India’s painful and ongoing struggle with the coronavirus pandemic will lead to a second consecutive difficult year for brick-and-mortar retail sales. At the same time, the public health anxieties constraining overall retail will continue pushing consumers toward digital solutions. We anticipate an extended boom for ecommerce in India, including 27.0% growth this year, for $66.76 billion in sales.
Ecommerce’s share of overall retail in India will reach 7.0% this year. Prior to the pandemic, we did not project India’s digital sales claiming this much share until 2024 at the earliest.