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The Ultimate List Of B2B Marketing Statistics For Manufacturers & Industrials Like macaroni and cheese or a song and a dance, some things work better together even marketing and sales. Without alignment, it hurts your business across the board, and it doesn t just hit one of your departments. A study from Forrester found that 43% of CEOs believed that misalignment had cost them sales. Furthermore, according to Forrester Research, companies that take the time to properly engage and nurture leads improve their sales outreach at a rate of 50% while spending 33% less. The key is to meet your buyers needs, but they re not the same buyers from a few years ago. Today s B2B buyers are digital natives and expect content to be available on-demand, optimized for any device, interactive, and highly visual. They have higher expectations and are more informed, so their research is self-directed which is expected when millennials are the largest workforce. And did you know that 73% of mill

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