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Retail experts and industry bodies have predicted that stifled demand will lead to an initial rise in sales as shoppers return to in-person shopping.
Analyst Kantar has predicted that consumers will spend £3.9bn in the first week of reopening. In the week after non-essential retail reopened last year, commencing 22 June 2020, consumers spent £3.8bn in high street stores. With longer opening hours and growing confidence especially among older shoppers, it has predicted an even bigger surge once stores reopen on Monday.
“Based on our data and experience after previous lockdowns, we know that shoppers are excited to get back to the high street and we’re expecting pent-up demand to fuel an immediate surge in sales, Simon Quirk, business unit director at Kantar, said. Last year, footfall was driven by young people but older shoppers, now largely vaccinated, are much more eager to get back to shops this time around.