By taking direct control of its operations, the fast-food giant aims to mitigate potential controversies and revitalise its presence in Israel, signalling a pivotal shift in its Middle Eastern strategy.
McDonald’s: Major Western fast-food chains including McDonald s and Starbucks have seen largely spontaneous, grassroots boycott campaigns over their perceived pro-Israeli stance and alleged financial ties to Israel. Kempczinski said the misinformation surrounding brands like McDonald s was "disheartening and ill-founded."
KUALA LUMPUR, Nov 7 The net is heating up as the conflict in the Middle East continues. Support is coming in from all sides, for both sides. Big-name brands around the world,.