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On the second day of NRF, leaders from H&M, McDonald's, Glossier and more shared tips and advice for marketing to Gen Z.

United statesCaleb pearsonHarvey finkelsteinLinda liSpotify piperShay mitchellGenz spotifyMcdonald pearsonHilary milnesKyle leahyAnn piperNational retail federationBig showVogue businessNorth americanGen zers