July 12, 2021 9:23
Seven West Media has announced its broadcast partners and sponsors for the Tokyo Olympic Games 2020, running from 23 July to 8 August 2021, followed by the Paralympic Games 24 August to 5 September.
McDonald’s Optus, Toyota and Woolworths join Seven’s live and free coverage as broadcast partners, with AAMI, Harvey Norman and HP joining as broadcast sponsors.
Local state sponsors include People’s Choice Credit Union and LiveLighter. A number of additional large sponsors have been signed but cannot be named at this stage, according to a release from Seven.
Ad sales for the Tokyo Olympics have also surpassed that of the Rio 2016 Olympic Games according to Seven West Media chief revenue officer and director of olympics, Kurt Burnette.