And now my friends, that you have made your decision, i will fight to win that office with all my heart and soul. And with the your help, i have no doubt that we will win. Help me to do the job and this autumn of conflict and of campaign. Yeah and we will justify our glorious paths and the loyalty of silent millions who look to us for compassion, for understanding, and for honest purpose. We will serve our great tradition greatly. I ask of you all you have. I will give you all i have. That was our contender this week, Adlai Stevenson accepting the democratic nomination for president in 1952. We are joined by historian Richard Norton smith here in Adlai Stevensons old study in liberty bell, illinois. Richard norton smith, who was this one term governor . Two millions of americans, thats all he was, a one term governor of illinois. They knew nothing more about him. They had never heard a voice like his. They did not know that in some ways, a Political Revolution was being touched off tha
Tv, Purdue University professor Kathryn Brownell teaching a class about political advertising, in the 19 fifties. Highlighting the eisenhower president ial campaigns, she compared radio and early tv ads, and discusses what make them successful. Nothing perhaps captures the popular memory of the 19 fifties, like the slogan i like ike. This idea, this been that so many people wore around the campaign of 1952, and 1956 conveys a notion of nostalgia and simplicity. It really emphasizes this idea of the 19 fifties as this era of prosperity, where america was a world leader, and the American People were happy in suburban homes, with their nuclear families. I like ike. Its so simple. And it conveys that happiness. This idea, however, is a myth. And, its a political construction. The 19 fifties, in fact, were a time wrought with racial discrimination, conflict, intense political and social pressures to conform to a suburban ideal, that imposed gender hierarchies and mandated heterosexuality in
Your television provider. Ladies and gentlemen of the convention, my fellow citizens, i accept your nomination and your program. [ applause ] and now, my friends, that you have made your decision, i will fight for that office with all my heart and soul. [ cheers and applause [ cheers and applause ] and with your help, i have no doubt that we will win. Help me to do the job in this autumn of conflict and of campaign. Help me to do the job in these years of darkness and doubt and crisis which stretch beyond the horizon of tonights happy vision, and we will justify our glorious past and the loyalty of silent millions who look to us for compassion, for understanding and for honest purpose. Thus we will serve our great tradition greatly. I ask of you all you have. I will give you all i have. That was our contender this week, Adlai Stevenson, accepting the democratic nomination for president in 1952. We are joined by historian Richard Norton smith here in Adlai Stevensons old study in libert
Of the 1950s as an era of prosperity where america was a world leader and the American People were happy in suburban homes with their nuclear families. I like ike. Its so simple and it conveys that happiness. This idea, however, is a myth, and its a political construction. The 1950s, in fact was a time wrought with racial discrimination, conflict, intense political and social pressures to conform to a suburban ideal that imposed gender hierarchies and mandated heterosexuality in the law. It was a time in which anticommunism targeted the liberal reform impulses of the new deal and frequently, anticommunist took away Civil Liberties and these are all different areas of political pressures in terms of enforcing certain ideals and resisting against those that we will look at next week, but i like ike i like ike as a political construct shifted attention away from those divisions and it created a sense of consensus. In many ways this is a political construction and at the root of it was a v
Next, on lectures in history, Purdue University professor Kathryn Brownell teaches a class about political advertising in the 1950s, highlighting Dwight Eisenhowers president ial campaigns. She compares radio and early televised ads and examines what components made them successful. Her class is about an hour and 10 minutes. Nothing perhaps captures the popular memory of the 1950s like the slogan i like ike. This idea that this pin that so many people wore around the campaign of 1952 and 1956 conveys a notion of nostalgia and simplicity. It really emphasizes this idea of the 1950s as this era of prosperity where america was a world leader and the American People were happy in suburban homes with their nuclear families. I like ike. Its so simple. And it conveys that happiness. This idea, however, is a myth. And its a political construction. The 1950s in fact was a time wrought with racial discrimination, conflict, intense political and social pressures to conform to a suburban ideal tha