McDonald's latest "big reveal" was met with a big "meh." It recently posted about a new sauce drop set to take place on October 9, and people aren't lovin' it.
The burger giant is hiking the fees that franchise owners pay for the brand to 5% from 4%, starting Jan. 1, for any new restaurants they open. The change will not affect existing franchisees who are maintaining their current footprint or who buy a franchised location from another operator. The fast-food giant operates more than 13,000 locations across the United States, with 95% of the restaurants run by franchisees as of Dec. 31, making up nearly 30% of its total revenue in 2022.