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McCann Worldgroup Advances Three In Top Leadership Posts
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McCann Worldgroup Advances Three In Top Leadership Posts
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McCann Worldgroup Advances Three In Top Leadership Posts
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Details 02 March 2021
The pandemic has changed people s attitude towards their future and finances. In a McCann Worldgroup study, more than half of Hongkongers said they would be more cautious about spending money after the pandemic, and only a handful of them believed that brands had stepped up to solve the crisis.
McCann Worldgroup’s global intelligence unit McCann Worldgroup Truth Central has been conducting Truth About Culture and COVID-19 , an ongoing study offering insights into ongoing shifts in global consumer attitudes regarding the pandemic. In Hong Kong, the number of people expressing concerns about losing their jobs or struggling financially was relatively low (29%), but 58% of respondents in Hong Kong said they would be more cautious about spending money after the pandemic.
February 25 2021, 1:13 pm | BY Kim Shaw | No Comments
Only 9% of people in Singapore believe the government has let them down in their handling of the COVID pandemic, compared with 27% of people globally being disappointed with their government’s performance, according to the APAC data from “Truth About Culture and COVID-19” – the ongoing study of the pandemic by McCann Worldgroup’s global intelligence unit – McCann Worldgroup Truth Central.
The study has been running since March 2020 and, since its inception, has included China, India and Japan in the survey of 18 markets around the world from the outset. The study has now been expanded to also include an additional 7 Asia Pacific markets: Australia, Philippines, Malaysia, Singapore, Hong Kong, Indonesia and South Korea, providing a breadth of insights specific to this region. Subsequent global averages reflect the total of all markets (G25).