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Another year in retail has come and gone, and while 2020 was unlike any other, there was one constant: brands rolling out the most absurd campaigns and products imaginable.
So take a moment to sit back, relax and reflect on some of the moments in the industry that brought a smile to our faces last year. Here s hoping brands and retailers can bring us the same level of ridiculousness in 2021.
1. Ben and Jerry s trip to the moon
The Vermont-based ice cream brand in May introduced a new flavor, Boots on the Moooo n, to coincide with the release of the Netflix comedy drop, Space Force, co-created by Steve Carell and Greg Daniels. The flavor featured a universe of milk chocolate ice cream with fudge cows and toffee meteor clusters orbiting a sugar cookie dough core. That flavor combo alone would be enough to send us to the moon.