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Ad of the Day: Life without Ikea depicted in 90s reality show
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Agustín Soriano Named Chief Strategy Officer McCann and Chief Strategy Integration Officer McCann Worldgroup Spain
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McCann Worldgroup, L Oréal and Movistar+ Leaders Named Ad Age Leading Women Europe
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Creative 16 Add to collection
The video from McCann Spain fronts IKEA’s new campaign which pays tribute to society’s solidarity
For their latest campaign, IKEA Spain collaborated with Indie singer, Sandra Delaporte to cover the iconic Spanish song from the 80s, ‘Pero a tu lado’, to celebrate those who stand shoulder to shoulder during difficult times.
This homage is present in every frame of the music video, in which a dozen dancers support the protagonist of the artistic piece on her journey to IKEA.
The contemporary choreography unfolds beautifully under the soothing voice of Sandra Delaporte, who brings one of Spain’s most iconic pop classics to modern times. In her indie rendition, she emphasises the emotion behind the human message of the original lyrics.