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McCann Worldgroup CEO Daryl Lee: Creative shouldn t cede attribution and measurement of brand performance to media agencies | News

A year into his role as MWG’s global chief executive, the former IPG Mediabrands boss is basking in the glow of a triple-Grand Prix performance at Cannes and wants McCann to properly value its brand-transforming creativity.

View all the 2023 Cannes Grand Prix awards

The Grand Prix winners that stole the show at Cannes Lions 2023: Best Media Info

Best Media Info: From India, this year, the Grand Prix went to Ogilvy Mumbai in the Creative Effectiveness category for "Shah Rukh Khan My Ad" done for Cadbury| Cannes Lions 2023 News

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