Too many brands are playing it safe right now, believes the chief creative officer at Landor & Fitch. He explains why that's a bad thing and what they.
A year into his role as MWG’s global chief executive, the former IPG Mediabrands boss is basking in the glow of a triple-Grand Prix performance at Cannes and wants McCann to properly value its brand-transforming creativity.
A jury of 10 leading brand-side marketers has been named by The One Club for Creativity to select the winner of the prestigious CMO Pencil award, honoring the marketer behind the world’s single most impactful idea on a brand’s business from among the top winners in The One Show 2023.
The estee