It was on 13 December 1996 that Campaign broke the news that Robert Saville and Stef Calcraft were setting up Mother. Along with two other founders, they built one of the UK’s most admired, independent ad agencies, described as “Disneyland for creatives” in our special feature in the Autumn 2021 issue to mark the 25th anniversary. Here, Calcraft recalls what makes Mother unique.
At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for the hard work they put in. So each week we highlight our 10 favorite ads from our Creative Works section. Welcome, and don’t forget to vote for your favorite!