It's both a bold strategy and a logical next step for a brand with a loyal following and aspirational goals, but is Mazda's premium push working? The Japanese brand has long held a position of so-called 'semi-premium' status in the local market.
After the global reveal of the new Mazda CX-70 and its confirmation for the Australian market, Mazda Australia boasts three mid-size SUVs in its line-up, part of a seven-strong range of SUVs overall.
The third model in Mazda’s plainly named Large Product Group, its series of SUVs aiming to push the brand further upmarket, has been officially revealed as the CX-70 makes its global debut.
THE MAZDA CX-90: A new dimension in luxury SUVs malaya.com.ph - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from malaya.com.ph Daily Mail and Mail on Sunday newspapers.
Mazda launches NEW MAZDA CX-3 with new design and full features thaipr.net - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thaipr.net Daily Mail and Mail on Sunday newspapers.