Hip-hop royalty and Colorado cannabis have collided once again, and this time they re going old-school.
Jason Mizell, better known as Run-DMC DJ Jam Master Jay, was shot in a music studio in New York City in 2002. (After eighteen years, two suspects have been charged for his murder.) But two of his sons, T.J. and Jesse Mizell, have named a pre-rolled cannabis brand in Jay s honor, bringing Jam Master Jays to Native Roots dispensaries.
Sold in retro cassette-tape boxes with Jam Master Jay s photo on the cover, the joints come stuffed with Tahoe OG or East Coast Alien flower, and will be available at the Colorado Boulevard, Speer Boulevard and Tower Road Native Roots stores in Denver, as well as at outlets in Littleton, Frisco and Trinidad. The launch occurred on April 17, with Native Roots and the Mizells bringing along A$AP Ferg to celebrate the product drop.