To usher in the Domestic Tourism Campaign in this holiday season, the Department of Tourism (DOT) and the Tourism Promotions Board (TPB) Philippines, launched Pasko Na! , an Audio Video Presentation (AVP) promoting traditional Filipino Christmas practices through Ryan Cayabyab s original composition that spreads positivity and holiday cheer while aptly reminding of health and safety protocols. Mr. Cayabyab s festive music helps us push our domestic tourism campaign further by depicting our rich culture, and highlighting the spirit of Bayanihan that has kept us strong and united as Filipinos through this pandemic, said Tourism Chief Bernadette Romulo-Puyat.
The Pasko Na! Christmas AVP was officially launched on December 16, 2020 during the 8th Session of the TPB Weekly Members Chat. Bohol Governor Arthur Yap and Tangub City Mayor Jennifer Tan of Misamis Occidental shared how local Christmas traditions in the country are celebrated in Bohol and Tangub.