Joy Crookes is tucking into a pot of honey when she logs on to our Zoom call, but straight away the conversation turns to saltier snacks. âDo you actually like olives?â she asks, referencing my name. âBecause being called something like Joyâ¦â Comes with a lot of expectations? âSo much.â
Joy may not believe she always lives up to her namesake, even with her smiling demeanour, but of course you should never judge a book by its cover â or title, for that matter. A flick through Crookesâ pages reveals an artist who is, yes, incredibly warm and open, but who is also deft with the pen, writing lyrics that cover the whole spectrum of emotions with depth and intelligence. Hailing from South London, the 22-year-old singer-songwriter has been seeding out thoughtful neosoul tracks since her 2018 EP,
Pepsi and Other Advertisers Back New Content to Lure Binge-Watchers
Brian Steinberg, provided by
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Television commercials have long been one of the media industry’s surest bets so much so that advertisers around the world dumped a whopping $149 billion on them in 2020, according to estimates from Magna, the large media-buying firm. But Pepsi recently decided to take a gamble on something else.
On Valentine’s Day, the soda giant unveiled a three-story replica of a Las Vegas jackpot machine, the centerpiece of a new game show it’s running with the Fox broadcast network. “Cherries Wild” features Jason Biggs as host, lots of trivia and a Pepsi Wild Moment that lets people at home play along for prizes. The whole show is done in Pepsi colors, says Todd Kaplan, vice president of marketing, and aims to play up Pepsi Wild Cherry, a line extension the company believes has room to grow. No other soda will be allowed to advertise during the show.