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GSK rolls out multilingual paediatric vaccination awareness campaign on Public App
GSK rolls out multilingual paediatric vaccination awareness campaign on Public App
03 March 2021 | News The ad campaign seeks to educate caregivers of children on the importance of timely vaccination and maintenance of records to ensure that children are not susceptible to preventable diseases. The campaign generated over 78 lakh views, with an impressive industry best CTR rate of 1.14 per cent
In a bid to increase awareness around the importance of paediatric vaccination, GlaxoSmithKline Pharma rolled out a massive public interest campaign called ‘Health ka Passport’ on Public App across all major Indian languages. The ad campaign seeks to educate caregivers of children on the importance of timely vaccination and maintenance of records to ensure that children are not susceptible to preventable diseases. The campaign generated over 78 lakh views, with an impressive industry best C